Built on First Principles
My path into growth marketing was anything but conventional. Born in Poland, I developed an early fascination with systems thinking -- how small inputs, applied at the right leverage points, produce outsized outputs. That mindset eventually led me across Europe, through roles spanning entertainment, fintech, edtech, traveltech, and enterprise SaaS.
I believe in radical honesty over comfortable narratives. Every strategy I build starts with the numbers and works backward to the creative. Whether I am scaling organic traffic from 292K to 1.8M visits, engineering 204 experiments in five months, or reducing a cost-per-lead from 37 euros to 1.20 euros, the principle is the same: test rigorously, measure honestly, compound what works.
Outside of work, I am deeply influenced by Stoic philosophy -- Marcus Aurelius in particular -- and by the strategic thinking of historical leaders like Jan III Sobieski, whose decisive action at Vienna resonates with how I approach high-stakes growth challenges. Intelligence and curiosity are values I hold close; I met my husband through Mensa, and our household runs on logical discourse, probability-based decision making, and good debate.
